
Every year I watch companies spend a fortune on away-days and then feed their people the saddest lunch imaginable - a stack of curling sandwiches or a lukewarm hotel buffet in a windowless room. It undoes half the good work of the day. And in 2026, businesses are finally waking up to it.
The big trend in corporate events this year is experiential dining - the idea that food should be part of the experience, not a break from it. Done right, a shared meal does more for a team than another round of trust falls ever will.
Presentations share information. Shared meals build relationships. There is real substance behind the trend: gathering people around food they can watch being cooked, then eat together, creates the kind of relaxed, organic conversation that no scheduled ice-breaker can force. Barriers drop when people are standing around a fire with a plate in their hand.
That is the quiet power of live fire at a corporate event. It gives everyone a natural place to gather, something to watch, and something to talk about - all at once.
You learn more about your colleagues in twenty minutes around a fire than in a whole afternoon of workshops. Food does the work for you.
- Cai
It might be the team gathered as we carve a whole fire-roasted joint onto sharing boards. It might be a hands-on element where people get involved in the cooking. It might simply be brilliant food, cooked in the open, that gives a day its centrepiece. Whatever the format, the fire becomes the heart of the event - as I have argued more fully in five reasons your corporate event needs live fire.
And it works at any scale, from a small leadership retreat to a company-wide summer party. We have cooked for demanding clients in high-pressure settings - including feeding a Paramount Pictures set - and the principle never changes: real food, cooked in front of people, brings them together.
There is a business case here, not just a nice-to-have. Away-days and retreats are expensive, and their whole point is connection and morale. Feeding people memorably is one of the highest-return things you can do with that budget - a point companies rethinking their corporate catering are increasingly making.

Experiential live-fire catering for away-days, retreats, launches and summer parties.
Get a Free QuoteSo the next time you plan an away-day, put as much thought into the food as into the agenda. Swap the rubber chicken for a fire pit, and you will find the best conversations of the day happen with a plate in hand.
- Cai